Google Adwords provides one of the easiest and most reliable advertising platforms that you can use. It allows you to immediately get your ad appearing in Google’s search results for any keywords that are related to your business.
For example, if you offer yoga classes in San Francisco, then whenever someone types in “yoga San Francisco” or “best yoga studio San Francisco” then your ad will appear at the top of the results.
Because people search Google when they’re actively looking for a product or service, then these people are much more likely to turn into customers quickly.
Unlike social media advertising, where people aren’t necessarily searching for a product or service but simply browsing for entertainment, traffic from Google usually provides a higher ROI in the short term.